also affect the cost of the products and the distribution of the products. There is no such a thing as a growth industry. Download as many as you would like. The oil companies (which represented one of his main examples in the paper) redefined their business as energy rather than just petroleum.
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For business-to-consumer companies, these other stakeholders (e.g., employees) are sometimes customers too, but they need not be (e.g., nontarget market members of the firms local community). 6 Baughman (1974) uses the term marketing macropia meaning an overly broad view of your industry. 7 References edit Levitt,. It is known for its quality, efficiency and innovation. New marketing myopia edit The new marketing myopia occurs when marketers fail to see the broader societal context of business decision making, sometimes with disastrous results for their organization and society. Since the automotive industry has a very competitive environment, BMW has so many global companies as competitors who are equally competitive. It is very difficult for a company to get into the Automobile industry and compete with one of the best companies in the world. To find what you look for use the command CtrlF to search on this page.
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